Gone are the days of simply posting a car for sale in the local classified ads or online. Today’s FSBO (For Sale By Owner) listings offer much wider reach and the potential to attract far more qualified potential buyers.
In this article, we’ll take a closer look at how MarketCheck APIs can simplify and streamline FSBO listings by providing real-time inventory updates, comprehensive coverage and much more.
Attracting Buyers with Real-Time Inventory Updates
Using MarketCheck’s APIs ensures that FSBO listings are always up-to-date. Listings are continually updated to reflect the latest inventory data. If vehicle availability, pricing, or specs change, the updates are reflected in the listings. This means that buyers can trust what they see, and that trust extends to the dealership as well.
Plus, having real-time listings can give dealerships a competitive edge. Buyers are much more likely to reach out and consider making a purchase when the information they’re seeing is dynamic instead of static. Better engagement is directly tied to higher engagement, a better customer experience, and, over the long term, a competitive edge in the market.
Comprehensive Data Coverage from Over 84,000 Dealer Websites
MarketCheck APIs provide access to an incredible wealth of data sources, including over 84,000 car dealer websites in the U.S. and Canada. This extensive coverage translates to millions of listings for new, used, and certified cars. With millions of listings, FSBO entries benefit from access to a rich pool of information, giving buyers access to a far greater number of vehicles than just what’s on the lot.
Plus, with this wide breadth and depth of coverage from MarketCheck APIs, customers can tap into an extensive inventory and find exactly the type of vehicle they’re looking for. At MarketCheck, we diligently source and refresh the data to keep listings fresh and in line with the latest market trends. The result is that customers not only get access to accurate information, but come to view the dealership as a whole as a reliable and trusted source when buying their next vehicle.
Improved Search Capacities for Filtering and Matching
MarketCheck’s APIs go beyond extensive FSBO listings by including detailed search and filtering capabilities that help buyers search for the perfect vehicle quickly and easily. Through the Search API, users can filter listings based on:
- Vehicle type
- Make
- Model
- Year
- Trim and more
But beyond these basic filters, users can also take their search a step further by using the Search API to look for specific attributes, including:
- Drivetrain
- Transmission
- Engine type
- Fuel type
- Exterior and Interior Colors
They can even search by a specific radius, including city, state or zip code, helping them find vehicles they may not have known about, conveniently close to them.
Powerful, Secure Token-Based Authentication
To help safeguard security and give users greater peace of mind, MarketCheck APIs employ a powerful token-based authentication system. By using a unique API key in the query of each request, the system limits who can use and access the information. Dealerships can generate these API keys through the MarketCheck developer portal.
The portal also allows dealerships to control and monitor access to API resources, offering an additional layer of security for FSBO and other listings. Each API user can create multiple valid tokens, which allows users to continue to search and use the system to the fullest without being limited.
Why a token-based system instead of more traditional authentication methods? The reasoning is simple. Using a token-based system prevents the need for sensitive information like usernames and passwords to consistently be transmitted between two points. This in turn reduces the risk of data breaches.
This approach also allows dealers to have granular access control and give permissions based on different usage requirements. For example, the development team may need full access to all API endpoints in order to implement and test different features.
Conversely, the sales team may only use it to look up specific vehicle information so that they can respond quickly to customer questions. A token-based system ensures they only access the information they need to, and eliminates the risk of accidental changes to the data.
Keep Listings Fresh with MarketCheck APIs
Keeping FSBO listings fresh and up-to-date is an important part of maintaining buyer interest and delivering an outstanding customer experience. With MarketCheck APIs, active inventory is refreshed every 24 hours. Any changes to vehicle availability, pricing or other specifications are instantly reflected in local dealership listings. This allows dealerships to always have the most recent data without time-consuming (and often unnecessary) updates that can strain system resources.
Nothing is more disheartening to buyers than finding the perfect vehicle only to learn that it was sold months ago. With on-demand access to a wealth of information at our fingertips, we’ve become accustomed to looking for and finding exactly what we want when we want it. With fresh, up-to-date listings delivered seamlessly every day, dealerships can instantly free up hours of time from their teams to focus on more important tasks.
Getting Started with MarketCheck APIs for FSBOs and Beyond
FSBO listings aren’t the only ones that MarketCheck APIs can handle. Our extensive data and detailed reports can fetch any combination of information about any vehicle at any time. Users can search for all available data on a private party listing, auction listing, available options and features, and much more. These options are available for FSBOs, auctions, and even by VIN level.
Learn more about our comprehensive data and view our pricing plans to get started. Need a one-off report or FTP data feeds? Our market data experts can help with that as well. From large, multi-market dealerships to small-town shops, our data can be used to power search portals, chatbots and many different types of inventory tools. Contact us today to learn more about integrating our full-spectrum data or bring us your biggest inventory or FSBO listing challenges and let’s work together to see how our data can help boost your sales.
