Today’s automotive companies and dealerships know that in order to stay one step ahead of their competitors and stay profitable, they have to embrace data. At the same time, just having access to the data alone isn’t helpful unless you’re using it effectively. There’s a wealth of automotive information out there, including:
- Vehicle specifications, right down to individual VIN number details
- Market trends both regional and national
- Inventory details and pricing
- Historical records about each vehicle and much more
Individuals at every key level of an automotive business can benefit from having this information, including manufacturers, dealers, insurers and even the consumers themselves.
That’s where MarketCheck comes in. As the leading data aggregator, MarketCheck pulls detailed information from over 100,000 dealer websites across the United States and Canada, offering unparalleled granular information on everything from pricing trends to dealership performance.
What Kind of Data Does MarketCheck Provide?
MarketCheck offers a wide range of data available in a variety of formats to suit the specific needs of dealerships and other automotive companies.
MarketCheck Data Feeds and APIs
Tailored data feeds and easy-to-use APIs are at the core of the data that MarketCheck offers. These options give automotive businesses instant access to a wide range of automotive data.
Plus, these feeds and APIs can be integrated with existing applications, making it easy for businesses to zero in on key insights and other details to stay competitive and profitable.
MarketCheck Price™
MarketCheck Price™ gives automotive companies greater detail into vehicle pricing trends by analyzing millions of listings and retrieving real-time information. By understanding current vehicle market values, consumers and companies alike can make smarter buying and selling decisions, all backed by data.
NeoVIN
MarketCheck’s NeoVIN highlights a new standard in automotive build data by retrieving highly-detailed vehicle data at the VIN level. This lets dealerships understand which vehicle builds, features and configurations are the most in-demand, helping them stock their inventory with fast-movers while guaranteeing profitability and improving the overall customer experience.
How to Use MarketCheck’s Data
MarketCheck’s data is used by businesses large and small throughout the automotive industry. Companies rely on MarketCheck data as it provides far more in-depth information than what a Google search alone can return. Here are just a few of the ways that today’s forward-thinking automotive businesses leverage MarketCheck data to the fullest.
For Dealerships
Dealerships can use MarketCheck data to not only monitor their inventory level, but also gain valuable competitive intelligence on other dealerships in the area. As the markets fluctuate, due to various consumer trends or regional shifts, having access to MarketCheck’s real-time data lets dealerships stay one step ahead while keeping a finger on the pulse of changes as they happen.
For Insurance Companies
Insurer’s use MarketCheck’s data, particularly its market valuations and detailed vehicle histories in order to determine policy premiums and assess risk. With granular data and years’ worth of history on vehicles, insurance companies can rely on the information MarketCheck returns in order to determine vehicle conditions, ownership and more.
For Financial Institutions
Leaders and financial analysts can take advantage of MarketCheck’s data to accurately determine vehicle valuation data in order to understand market trends affecting automotive businesses, and to approve car loans. Financial institutions can also leverage MarketCheck data as a secondary source to verify their existing data, providing an extra layer of peace of mind.
For Consumers
Buyers and sellers alike can use MarketCheck’s data to inform their buying and selling decisions while getting detailed information on how much their vehicle is worth, what current market trends are at play in their local area, and which vehicles are available from their local dealership by way of a white label search.
How MarketCheck Powers Growth and Innovation
MarketCheck offers real-time data that gives today’s automotive businesses the competitive edge and the intelligence they need to put a wealth of data to use. For example, with MarketCheck’s dynamic pricing models, dealers can be sure that they’re accurately pricing vehicles on their lot according to regional trends and market conditions. Dealers can also better streamline and optimize their inventory, which in turn reduces holding costs and improves turnover rates.
With access to such a large variety of data and multiple ways to put that data to use, there’s no better time to get started integrating this information into everyday operations. Businesses in every automotive sector can capitalize on rich data by offering everything from personalized service recommendations, recall warnings, a streamlined vehicle search option and much more.
All of MarketCheck’s data is available in a variety of formats, from direct, permissionless FTP access to download larger files, to one-off reports that can be custom generated based on specific requests. For example, reports can include:
- VIN-level market penetration reports
- Dealer performance reports
- OEM performance insights ahead of earnings
- Wholesaler sales velocity analysis
- Retail sales and price trend analysis
- Multi-market trend analyses and more
All MarketCheck report data is fully customizable which means that you can get the insights you need, exactly the way you need them. Data can be delivered as CSV, as a fully-formatted visualization or as a fully live dashboard.
An Experienced Team By Your Side
The MarketCheck team is by your side every step of the way. Today’s fast-moving automotive businesses no longer need in-house developers to self-build reports or data scientists to help them make sense of the information being presented. MarketCheck’s experienced team of data professionals will work with your company stakeholders to help you understand market trends, performance metrics and more.
Get the data as well as the strategies and information you need to make more actionable decisions with confidence. From adjusting pricing to making operations more effective, the team at MarketCheck is proud to deliver superior information in a format that’s easy to follow and understand. Be sure to check out our sample reports and contact us today for more details or to get started on your own custom report for your automotive business.
