Imagine this: A powerful leap-forward in the world of automotive data that’s transforming how dealerships target, strategize and own their local markets. Welcome to NeoVin. In this article, we’ll share how to optimize and maximize NeoVin campaigns with the most precise, accurate vehicle build data available anywhere.
What is NeoVin? Discover the New Standard for Automotive Insights
NeoVin is a ground-breaking innovation from MarketCheck. Designed to unravel the details and nuances hidden within every vehicle’s 17-digit VIN, NeoVin gives marketers a superior edge over their competition. From a vehicle’s miles per gallon to its specific delivery date, all of the information is here, all in one place.
Why NeoVin and why now? Simply put, traditional VIN decoders often only provide surface-level information. This causes marketers and dealerships as a whole to deal with major gaps in their information. At MarketCheck, we recognized this gap and set about creating a way to address it: a way to provide granular, VIN-specific data that goes far beyond the basics.
In a time when the industry is growing and changing rapidly, having access to precise, accurate information when launching marketing campaigns can make all the difference. This is where NeoVin truly shines. Imagine having a powerful microscope that offers a deep dive into a vehicle’s DNA including features like:
- Installed options
- Miles per gallon
- MSRP
- Exterior and interior dimensions
- Delivery dates
- And much more.
All of this information comes from our over 84,000 dealer websites across the U.S. and Canada, putting the freshest information in the hands of savvy marketers who know best how to use it to the fullest.
Plus, with NeoVin’s ability to cross-reference and normalize data across different brands, marketers no longer have to deal with the cumbersome and complex task of making all of the different OEM naming conventions coherent and manageable. NeoVin handles the task effortlessly, streamlining and standardization information for easier lookups and integrations.
How Precise Vehicle Build Data Improves Targeting Accuracy in NeoVin Campaigns
Accurate vehicle build data is the foundation of any NeoVin campaign. By leveraging detailed information about a vehicle’s exact specifications, installed options, and unique features, NeoVin allows for a level of customization and precision that were previously unavailable.
Imagine being able to target a specific segment of the market not just by make and model, but by a specific combination of features that customers prefer and are actively looking for. Having this kind of depth and granularity in the data means that dealership messages and sales announcements are much more likely to resonate with the target audience, increasing engagement, conversion rates and sales.
What’s more, NeoVin’s detailed vehicle data takes guesswork out of the equation when it comes to targeting. Consider this: A traditional marketing campaign for a new SUV model normally targets all potential SUV buyers within a certain age range and income bracket. It might include generalized messaging about the vehicle’s spacious interior, advanced safety features, and overall reliability.
While this strategy casts a wide net, it often fails to address the specific interests and needs of different segments within the target audience. With NeoVin’s accurate vehicle build data, the same marketing campaign can be significantly refined and much more effective.
Instead of broadly targeting all SUV buyers, the campaign can focus on specific subsets of the audience based on detailed build data. For example, NeoVin allows marketers to identify and target consumers specifically interested in SUVs with premium sound systems, advanced driver assistance features, or unique interior trim options.
The marketing messaging can then be customized to highlight these particular features, such as promoting the high-fidelity audio experience or the enhanced safety provided by cutting-edge driver assistance technologies.
Gaining a Competitive Edge with NeoVin’s Unique Features and Capabilities
NeoVin’s incredible access to detailed vehicle build data gives dealerships the freedom and flexibility to present a much more appealing inventory to potential customers. By showing the exact specifications, installed options and unique features of each vehicle, dealers can hone in on what their target audience really wants.
Add to this NeoVin’s ability to provide real-time data updates. This ensures that dealers always have the most current and accurate information about their inventory at any time. Sales teams can confidently provide potential buyers with the latest model features including pricing and availability. Over time, this helps build trust and loyalty with customers while improving the overall sales process.
With these options, alongside standardized OEM naming conventions, dealers save hours upon hours of time while getting access to the most up-to-date, accurate information about any vehicle, even going back to 2013.
Having this information on hand gives dealers an edge in a competitive market while helping them to attract more informed and discerning buyers. The end result? A more personalized, efficient and enjoyable vehicle-buying experience.
Getting Started with NeoVin Campaigns Using MarketCheck
MarketCheck makes it easy to start and launch NeoVin campaigns. Our data experts provide detailed, comprehensive support to make the integration process smooth and simple so that dealers can start taking advantage of NeoVin’s features quickly.
Using the highly-accurate data provided by NeoVin, dealerships can start brainstorming more targeted marketing campaigns by segmenting their audiences based on more specific criteria than in the past.
Consider preferred features like safety options or luxury packages; the granularity of NeoVin’s data allows for unprecedented customization, giving dealers the freedom to target the right audience at the right time with the right message.
To learn more about NeoVin or integrating NeoVin campaigns with the most accurate, up-to-date vehicle build data, contact the professionals at MarketCheck today. Our automotive data professionals will work with you to help you secure the data you need, whether through one of our intuitive APIs, direct FTP access or as a one-off generated report. Tap into the vast wealth of vehicle data at your fingertips, powered by MarketCheck and NeoVin technology.
