St.Henderson, NV, January 7, 2025 — MarketCheck, the trusted source for automotive inventory and VIN specific build data in the US, Canada, and the U.K., is pleased to announce that Martin Ellingsworth will be representing MarketCheck in the insurance market. Ellingsworth currently serves as President of Salt Creek Analytics, an advisory and consulting enterprise specializing in Insurance Data Science and Advanced Analytics.
With more than two decades of experience, Ellingsworth brings an extensive track record of insurance industry innovation and leadership to MarketCheck. Formerly he was Executive Managing Director, P&C Insurance Intelligence Group at J.D. Power and a Senior Analyst in Data, AI, and Cloud technologies at Celent, Ellingsworth has pioneered transformative solutions that advance the insurance industry. His background includes leadership roles in analytics at USAA, Verisk Analytics (ISO), and Allianz, and he played an instrumental part in creating data analytics and predictive modeling products for a VC-backed insurtech.
Throughout his career, Ellingsworth has been at the forefront of developing and productizing new industry intelligence offerings to assess risk, optimize pricing, enhance rating methodologies, and streamline fraud detection, claims, subrogation, and customer experience processes. His contributions include pioneering efforts in personal auto risk selection, designing cutting-edge predictive models, and bringing emerging technology to traditional insurance workflows for profitable growth. Known for his visionary approach, Ellingsworth has consistently reshaped established industry models by introducing innovative tools and strategies that have helped insurers accelerate decision-making, strengthen customer satisfaction, and improve operational efficiencies.
“We are thrilled to have Martin Ellingsworth represent MarketCheck to the insurance market,” said Dan Campbell, CEO, MarketCheck. “His unparalleled expertise in data science, predictive analytics, and the insurance industry perfectly aligns with our vision to deliver unique data that drives actionable insights for insurers.”
In his capacity with MarketCheck, Ellingsworth will collaborate with carriers, brokers, and service providers to expand the application of MarketCheck’s data solutions. This data will help insurers harness real-time insights to optimize underwriting, claims processes, pricing strategies, and overall customer experience.
“I’m excited to bring MarketCheck’s new data and decision solutions to the industry to drive efficiency and make everyone smarter about the vehicles and risks involved in our everyday business environments,” said Martin.
For more information or media inquiries, please contact:
Dave McKay
VP Market Expansion
248-882-2477
davemckay@marketcheck.com
About MarketCheck
MarketCheck delivers comprehensive data and analytics solutions to power critical business decisions in the automotive and transportation sectors. By providing automotive inventory and VIN specific build data, MarketCheck enables organizations to power their analytics to enhance pricing strategies, improve operational processes, and drive innovation in an ever-evolving marketplace.
About Salt Creek Analytics
Salt Creek Analytics is an advisory and consulting enterprise focused on Insurance Data Science and Advanced Analytics. With deep expertise in harnessing the power of data, Salt Creek Analytics drives transformation and growth for insurance organizations, helping them to stay competitive in a technology-driven era.
